ABOUT SW STUDIOS
SW Studios is a fast growing, passionate fashion company rooted in
Germany. It all began with the vision of creating our own clothing and making a
statement in the fashion industry. Our company represents our luxury apparel
label, Eightyfive, and the commercially successful brand, Burocs. Eightyfive has set
itself apart by continually expressing its strong identity and elevating industry standards,
driving the brand to become one of Germany's most exclusive fashion labels.
In addition to our own online stores and B2B projects, we take pride in our
offline sales through the four Feature Stores located in Hamburg, Hanover,
and Munich. These stores not only create a lifestyle experience on the
highest level but also facilitate to get in touch with our customers.
The core of our company is our dynamic team, serving as the driving force.
The headquarter brings together ambitious, fashion-passionate people,
each contributing their vision to create the company's success. Due to our
effort and work ethic, our brands are gaining more and more popularity
in the fashion industry.
ABOUT EIGHTYFIVE
Eightyfive Clothing is a luxury fashion brand, established 2011 in Germany.
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Inspired by the founders visions, Eightyfive is about expressing these visions through clothes by pushing the limits of creativity. Each piece is designed with passion and attention to detail, reflecting the brand's commitment toquality craftmanship and innovation.
Our journey began with a desire to redefine streetwear, blending elements of luxury and urban culture seamlessly. We believe that clothing is a powerful means of communication, allowing people to convey their personality, beliefs, and aspirations to the world. We carefully source materials, ensuring they meet high standards of quality and ethical production. Our designs are a testament to the ever-changing fashion industry, drawing inspiration from art, music, sports and contemporary trends. Eightyfive is not just a brand; it's a lifestyle of forward-thinking mindset that celebrates the spirit of those who dare to dream, create, and express themselves through the art of fashion. As we look towards the future, Eightyfive is poised to continue redefining the intersection of luxury and urban lifestyle, leaving an indeliblestatement in the fashion industry.
Eightyfive's journey began as a multi-label store without its own brand identity. However, a compelling vision emerged within the founder – the desire to create a distinctive clothing line that encapsulated his unique perspective on style and creativity. As the idea took shape, the name „Eightyfive" had already gained recognition. This led to the decision to imprint the established name onto the garments, marking the inception of Eightyfive as an own brand. With this transition, the entire process expanded, and the team grew in size and expertise. The initial step into designing their own clothing paved the way for the creation of the brand's first exclusive collection. To differentiate the brand from the store, a new name was given to the latter. This strategic move not only set apart the store and the in-house brand but also allowed each entity to flourish independently.
From its humble origins as a multi-label store to evolving into a dynamic and influential brand, Eightyfive's story is one of passion, vision, and a commitment to pushing the boundaries of creativity in the world of fashion.
The Lab Agency
The Lab Agency consists of a team of sales experts based in Düsseldorf, Germany.
At The Lab, we are a collective of creative minds responsible for sourcing brands, nurturing them and bridging the gap between reputable
brands and retailers. Our vision is not only to sell brands in retail, but also to build them, position them in the market and ensure their long-term presence.
We specialize in creating strategic partnerships that drive growth and success.
By leveraging our global network and industry know-how, we position ourselves as a link between leading brands and retailers.
By continuously analysing market structures, we ensure that our customers are always one step ahead in an ever-evolving industry.
ABOUT BUROCS
Burocs is a german fashion brand, established in 2016.
Our strong focus lies on creating clothes that are built to last by using signature fabrics with thoughtful shapes, details and artworks. Our aim is to create a lifestyle culture and to spread the brand's spirit further in the scene.
ABOUT FEATURE
Feature is a multi-brand retail store and online shop located in Germany. As a fashion store that carefully selects from a wide assortment of international brands, we create a lifestyle destination with a global perspective. With four distinctive locations in Hamburg, Oberhausen, Hannover and Munich, we offer a diverse range of international brands.
Born out of desire, Feature opened its first location 2011 in Munich and quickly built up a local community. Maintaining the same principles, it didn't take long until two more stores opened its doors in Hanover and Hamburg.
Our dedication to providing a shopping experience on the highest level is reflected not only in the carefully selected international brands but also in our in-house private labels.
Feature has evolved into a lifestyle encounter, showcasing finest fashion and music. Our ambition to elevating your experience goes beyond apparel; we’re sourcing a selection of exclusive footwear, headwear essentials and accessories.
Our mission is simple: to become the most popular multi-brand store in Germany
but also to build a committed community around us.
